Kawneer Honored by Architectural Record for Third Consecutive Year in Annual Advertising Excellence Awards

For the third consecutive year, Kawneer was recognized by Architectural Record’s annual Excellence in Advertising Awards. The awards recognize the most effective advertisements in the building and design marketplace and this year Kawneer was presented with a “Best in Class” designation.

Developed to support the launch of our Versoleil™ SunShades, the winning advertisement, featured in the category “Demonstrate How it Works,” was praised by judges for its representation of movement, “clean and simple” composition and use of color. The design emphasizes the product’s ability to adjust based on sun angle and building orientation – a key feature of the sunshades. The minimal use of color throughout the ad allows the reader to focus on the product and message. And, the simple use of imagery was intended to help make the Versoleil™ SunShades ad stand apart from others in the magazine.

Noted one judge: “In this ad, you focus on the image which implies movement. The minimal use of red font highlighting the name of the product and company was intentional and quite powerful.”

Advertisements qualifying for the award were published the first three months of 2011 in Architectural Record, in the January/February issue of Greensource, or ran online during the same time period. Six leading architects from around the U.S. made up the 2011 final selection committee. Selected from a pool of more than 150 ads, winners were judged in two categories: content and graphic design. Winners were honored on May 13 in New Orleans.

For more information on Kawneer’s Versoleil™ SunShades or any of Kawneer’s range of solutions, visit Kawneer.com, Kawneergreen.com or contact your sales representative.

News Section of KawneerDirect Resource Center Expanded to Include Customer News Bulletins and Price Change Notification Letters

Kawneer continues to build on our commitment to customer communication and satisfaction by adding more items to the KawneerDirect Resource Center. The latest addition includes an expanded News section on the resource center.

The News section of the resource center, where customer communications are posted, now includes customer newsletters, customer news bulletins, and price change notification letters. Over time, we will continue to add more items to the resource center to provide you with access to more information around the clock and at your fingertips. And, did you know you can search for words on KawneerDirect web pages by using the standard web browser “find on this page” search capabilities? Your search results are highlighted on the page making finding documents on our lists even easier.

 

If you do not have a KawneerDirect user ID, simply go to
KawneerDirect.com and click the “New User!” link on the landing page.

Submittal Package Wizard Added to Self-Service Utilities on KawneerDirect

Last month we announced the availability of a new Submittal Package Wizard on KawneerDirect. Designed to improve your business efficiency, the Submittal Package Wizard, located under Self-Service Utilities, will guide you through a series of screens that allow you to select various types of project submittal documents. With the click of a button, the documents can then be combined into a single Adobe PDF, which can be printed, saved or emailed. Additionally, the Wizard allows you to request Finish Samples/Color Charts through the same online process.

To start the Submittal Package Wizard, click on the “Submittal Package” link under the “Self-Service Utilities” menu located on the left hand side of the landing page after you log into KawneerDirect.com.

Document types that can be selected via the Submittal Package Wizard are Care & Cleaning, Architectural Details, Customer Verification Letter, Leadership in Energy and Environmental Design (LEED®) Pre-Submittal information, Sample Warranties and Test Reports.

When the “Create Submittal Package” process is completed you will be sent confirmation email(s) for your downloaded documents and finish samples ordered.

In addition to digital submissions being more environmentally responsible, we believe that giving you online access to your submittal package documents allows us to provide critical business information in a more timely manner.

If you do not have a KawneerDirect user ID, simply go to KawneerDirect.com and click the “New User!” link on the landing page.

Examples of some of the Submittal Package Wizard screens are shown below:

Training for Success

The middle of the year is a time for reevaluating goals and assessing strategies to reach them. This is the perfect time to make changes that will help drive future success. Kawneer is committed to customer communication and education and as a part of this dedication we offer year-round schools to provide you with the fundamental training and knowledge that will help you achieve your business goals – both present and future.

Training is our answer to the increased pace and stringent requirements of today’s construction industry. These schools provide a forum for in-person interaction with experts as well as an opportunity to share knowledge and experience with peers. We offer three kinds of Module programs – Module I: Basics of Framing and Entrances; Module II: Basics of Curtain Wall; and, Module V: Selling Skills – which are designed to benefit both the beginner and the seasoned veteran. Upcoming courses are listed at right.

Receive a $25 discount when you register online. Simply log on to KawneerDirect.com, click on the Resource Center and select the Modules School from the Training drop-down menu. From there you can register and find out more details about each session. If you don’t have a user ID and want to register, click here to request a user ID.


* NOTE: The Module I & II School in Bloomsburg, which was originally scheduled for September 26-28, is now being held September 20-22.

For more information or if you have questions, call the Kawneer Training Department at 770.248.2789 or contact us via email.