DICK's Sporting Goods at Cranberry Crossroads
Cranberry Township, Pennsylvania, USA

Herschman Architects
Cleveland, Ohio, USA

Kawneer Distributor
Core Marketing, Inc.
Gibsonia, Pennsylvania, USA

Glazing Contractor
Glass Erectors Inc.
Reynoldsville, Pennsylvania, USA

Kawneer Products
1600 Wall System™1 Curtain Wall

Trifab™ VersaGlaze™ (VG) 451T Framing System

In 1948, after a frustrating exchange with his boss, 18-year-old Dick Stack quit his job at an Army surplus store, and with a relentless work ethic and $300 (provided by his grandmother), he opened the first DICK’s Sporting Goods store. Located in Binghamton, New York, the first store originally served as a bait and tackle shop, and by 1958, Stack expanded his product line to include much of what is featured at DICK’s Sporting Goods today. Now with more than 500 stores across the United States, DICK’s Sporting Goods is one of the largest sporting goods retailers, offering a wide range of sports equipment, apparel and footwear in a specialty store environment.

As DICK’s expands its presence throughout the country, it works to create stores that are beautiful and functional as well as harmonized in appearance to provide customers with a familiar look and feel. To do so, the company worked with a team to create a design that would work for both stand-alone store locations and those that are integrated into shopping centers or malls. They also selected materials and distributors who would coordinate all projects, no matter the site location. Core Marketing, Inc. in Gibsonia, Pennsylvania was awarded such a contract. 

“In 2002, we became DICK’s national account supplier and have worked with them on design and structural review since,” said Doug Core, owner, Core Marketing, Inc. “They wanted the design to feature large expanses of glass for displays and natural lighting into the stores.”  

“This partnership with DICK’s Sporting Goods and Core Marketing really allows Kawneer to demonstrate how our products deliver a design and performance solution in locations across the United States,” said Andy Zubal, Kawneer sales representative. “We connect with both companies biannually to get an idea of upcoming stores that will need to be built and assess how the products are working.”

One store that was recently completed is Store 1012 in the Cranberry Crossroads development. Located in Cranberry Township, Pennsylvania, Cranberry Crossroads is a ground-up, 17-acre, 209,749-square-foot development. The 80,000-square-foot, two-story DICK’s Sporting Goods is the anchor of the development. The project featured curtain wall and storefront framing systems from Kawneer. Glass Erectors Inc. in Reynoldsville, Pennsylvania was selected as the glazing contractor and worked closely with Core Marketing and Kawneer to ensure project requirements were met in the proper timeframe.


To help meet the project requirements and tight schedule for the Cranberry Crossroads location, Glass Erectors used two proven products from Kawneer: the 1600 Wall System™1 Curtain Wall and the Trifab™ VersaGlaze™ (VG) 451T Framing System. Stick fabricated and pressure glazed, the 1600 Wall System™1 Curtain Wall is ideal for low- to mid-rise applications such as DICK’s Sporting Goods. The system helps increase natural daylighting and views into the store and is designed to provide visual impact for almost any type of building. Additionally, the joinery for the 1600 Wall System™1 Curtain Wall is accomplished with concealed fasteners to create unbroken lines and a smooth, monolithic appearance.

The Trifab™ VG 451T Framing System, also featured on the Cranberry Crossroads store, delivers versatility, aesthetics and high functionality. With four glazing applications and multiple infill choices, installation is easy, which is essential to a project like DICK’s where time is of the essence. By packaging the Trifab™ VG 451T Framing System with the 1600 Wall System™1 Curtain Wall, Core Marketing and Glass Erectors were able to utilize proven, tested and quality products from a single-source supplier. 

The store celebrated its launch with a grand opening weekend featuring a variety of special athlete appearances including Pittsburgh Steelers linebacker Larry Foote, University of Pittsburgh men’s basketball head coach Jamie Dixon, professional bass angler Skeet Reese, fly-fishing author Charles Meck, professional second baseman and Pittsburgh native Neil Walker and the Pittsburgh Penguins mascot, “Iceburgh.” The Cranberry Township location was the retailer's 36th store in the state of Pennsylvania and its 506th store nationwide. 


1600 Wall System™1 Curtain Wall and Trifab™ VersaGlaze™ are trademarks of Kawneer Company, Inc. and Alcoa Inc.