Kawneer Honored by Architectural Record for Third Consecutive Year in Annual Advertising Excellence Awards

For the third consecutive year, Kawneer was recognized by Architectural Record’s annual Excellence in Advertising Awards. The awards recognize the most effective advertisements in the building and design marketplace and this year Kawneer was presented with a “Best in Class” designation.

Developed to support the launch of our Versoleil™ SunShades, the winning advertisement, featured in the category “Demonstrate How it Works,” was praised by judges for its representation of movement, “clean and simple” composition and use of color. The design emphasizes the product’s ability to adjust based on sun angle and building orientation – a key feature of the sunshades. The minimal use of color throughout the ad allows the reader to focus on the product and message. And, the simple use of imagery was intended to help make the Versoleil™ SunShades ad stand apart from others in the magazine.

Noted one judge: “In this ad, you focus on the image which implies movement. The minimal use of red font highlighting the name of the product and company was intentional and quite powerful.”

Advertisements qualifying for the award were published the first three months of 2011 in Architectural Record, in the January/February issue of Greensource, or ran online during the same time period. Six leading architects from around the U.S. made up the 2011 final selection committee. Selected from a pool of more than 150 ads, winners were judged in two categories: content and graphic design. Winners were honored on May 13 in New Orleans.

For more information on Kawneer’s Versoleil™ SunShades or any of Kawneer’s range of solutions, visit Kawneer.com, Kawneergreen.com or contact your sales representative.