Kawneer, Traco and Reynobond® Products Fuel Inspiration at 2014 AIA National Convention and Design Expo

For the first time, we offered thousands of AIA attendees visibility of Kawneer, Traco and Reynobond® products in one space and delivered a unique interactive experience to showcase how all our products work together to address the whole building envelope. This was a big change for us, as previously we’ve always exhibited separately at industry shows like the AIA National Convention and Design Expo.

Through a series of new, hands-on market solution stations and various displays, we were able to highlight the many ways in which Kawneer, Traco and Reynobond® architectural products provide solutions – not just products – to help inspire endless design possibilities.

In addition, several products and systems were featured in the exhibit, including the recently introduced 1620/1620 SSG Curtain Wall and InFrame™ Interior Framing System. We also highlighted Kawneer and Traco windows and other products across multiple categories, including sun shading, impact resistance, blast mitigation and other high thermal performing products. Additionally, the Reynobond® architectural panels display showcased innovative cladding alternatives, including Reynobond® Panels with EcoClean™ Coating and Reynobond® Panels with PrismFX™ Finishes.

By uniting all brands in one space, we were able to create a design experience that helped fuel inspiration. Our objective is to deliver solutions that gives life to your inspiration. With Kawneer, Traco and Reynobond® architectural products, we are offering architects a new way to look at the façade, placing endless design options at their fingertips.

Kawneer was also among a limited number of exhibitors providing educational opportunities on the expo floor within the CES Theatres. During the filled-to-capacity, 60-minute session, Henry Taylor, Kawneer’s Architectural Service Team Consultant, offered an exclusive look at curtain wall design and selection.

This year we saw an increase in our overall show attendance as well as an increase in traffic to our booth. The response to our combined exhibit was overwhelmingly positive. We plan to continue to share this interactive booth experience at the Greenbuild® International Conference and Expo, October 22–24 in New Orleans. Stay tuned for other activities that will continue to show how Kawneer, Traco and Reynobond® products can work together to not only inspire architects, but also create solutions for a range of design and building needs.